In a digital landscape dominated by ever-shifting algorithms and fleeting social media trends, your website and email list remain two of the only platforms you actually own. In this episode we sit down once again with Cara Chace—former federal agent turned marketing strategist and digital entrepreneur—to unpack what’s actually working in 2025 when it comes to building a sustainable, powerful brand presence online.

From handling trolls as the social media manager for Megadeth to helping businesses ditch burnout and get laser-focused, Cara shares a wildly insightful journey—and drops a ton of gems on the way.

Why Relying Only on Social Media is a Dangerous Game

Cara’s take? Social media is borrowed ground. She knows firsthand the stress and instability that comes with putting all your eggs in one platform basket. Algorithms change. Accounts get flagged. Content gets shadowbanned. And if that’s your only way to reach your audience—you’re in trouble.

“The only three things you truly own online are your website, your email list, and your brand.”

If your brand’s whole identity lives on Instagram or TikTok, you’re vulnerable. One update or one flag could leave you cut off from your audience overnight. That’s why Cara is doubling down in 2025 on what’s stable, reliable, and within your control.

How to Optimize Your Website for Visibility + Conversions

Social media might give you reach, but your website is where conversions happen.

Cara encourages business owners to stop chasing vanity metrics and instead focus on the customer journey:

• Can your audience find you? (Hint: That’s where SEO and blogging come in.)
• Once they find you, do they stay?
• And when they stay, do they buy, book, or subscribe?

In 2025, it’s not about having the flashiest homepage—it’s about designing for real people, building trust, and making it easy for them to say yes.

“I started blogging again and immediately saw traffic and email signups go through the roof.”

Your website should be your most powerful sales tool, not just a digital business card.

The Role of Email in Building a Long-Term, Sustainable Business

Social media might be louder, but email still delivers one of the highest ROIs in marketing—and it’s not going anywhere.

Cara stresses the power of email to nurture relationships, segment audiences, and drive real action over time. While most people are fighting for attention in the scroll, your email lands directly in someone’s inbox. That’s a huge advantage.

But here’s the trick: it’s not just about sending emails—it’s about sending the right emails to the right people at the right time.

Cara’s Takeaway for 2025:

If you’re trying to grow a business this year, simplify.

• Focus on one or two social platforms that actually work for you.
• Create high-value content you own on your website.
• Use your email list to build real relationships, not just hype.

The internet’s noisy. The brands that win are the ones that build trust, show up consistently, and think strategically—not reactively.

Connect with Cara at carachace.com